Squeeze page or blog to build your list – which direction do you take?!
Posted: February 23rd, 2010 | Author: Allen | Filed under: Affiliate marketing, List Building | Tags: affilate marketing, blogging, email marketing, List Building, squeeze page | No Comments »For more than a while now I’ve been pushing pretty much all my traffic to my squeeze pages. Only to read some very cool blogs that really build authority by dishing out some quality content and tempting me to join their list.
Still … I rarely do.
If I visit a blog and love the post – it takes time to read it and more time to join their list, download their freebie, digest it – experience some information overload and … do nothing. At least that’s the thought process that runs through my head as I finish reading.
On the other hand … day in, day out I get email after email promoting a variety of offers (or their friends new paid product for free – heard that one before?) and I opt-in. You see there is something about the whole process of driving someone to a squeeze page that works a whole lot better.
I get pre-sold by the email, the squeeze page looks good – resonates with my inner needs and sells me on the video or free report they have. I opt-in.
Sometimes I read the follow up emails – sometimes they just sit there in my inbox. Either way … I’m on their list and they can potentially call on me at any time – if they hit the right nerve.
After a morning of surfing blogs, reading good, bad and indifferent posts I’ve been feeling like a spare part, like I’ve not been doing my ‘job’ right my letting my blog go dead or not trying to get a gazillion comments.
But I’ve just convinced myself that based on my own actions and what triggers me to join a list … that pushing people towards my squeeze pages is the thing to do to grow my list of prospects and turn them into buyers. The blog … that’s my back-up plan, my reputation builder (eventually) and an additional tool.
It’s a weird (almost sad fact of life) that you can post hype on a squeeze page, truth on a blog and each and every time the squeeze page will win and build a bigger list and better business.
We’re funny creatures … here’s one of my squeeze pages:
http://www.affiliate-email-marketing.com/bb.html
Would love to hear your thoughts and comments!


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