Finding secrets in sales letters…. and it’s nothing to do with copywriting

Here’s a cool tip I learnt from an audio by product creator and copywriter, Jason Fladlien.  It’s a cool tip you can use to write your own copy or I actually use it the other way around – as an affiliate marketer to get information that can be used to pre-sell new promotions.  It’s pretty simple, takes seconds and satisfies every information junkie out there.

Imagine a top selling music artist who wants to release a new album and make some serious sales.   What song do they release first?  Yep you got it – it’s the big hit (or at least the one they think will be).   Fans love the song, buy the album and fingers crossed the rest of the album is equally good.

Great copywriters do the exact same when they want to sell high ticket products.  In the sales letter they trigger an “Ah-ha” moment by showing some of their biggest guns.  You like the information, say “This guy’s good” and buy the product.

It’s more obvious in the bigger affiliate launches nowadays – for weeks on end, high quality, free information is being given away to entice people to buy.   And it works.

Here’s a slight twist – I’m into affiliate email marketing and push to earn some big bucks.  What’s the best kind of product to sell for hefty commissions?  A high ticket product right? What’s the best way to pre-sell it?

Yep read the sales letter and look for the information designed to trigger that “Ah ha” moment (check out the competitors too) and base your posts, your articles and your emails around it.  Great information for a great pre-sell that will actually help your readers.

Resources: Internet Marketing Millionaire

Credit where credit is due…