Back to Front Marketing… Writing your Sales Copy first

Hand on my heart… I make most of my online income through affilate marketing and that’s what this blog and list is all about.  It’s the perfect way to inject a bit more enthusiasm and document my journey, my thoughts and share them with other marketers.  Anyway… wrong tangent – bad habbit.

When I created my first product in a proper, random niche I know tons about – I created the product first (seemed logical) before moving onto the sales copy.   Whilst I’d done my research, knew the hotish topics I needed to cover in the ebook – the sales copy was a bit tough.

My biggest concern was that I’d big up my book so much that the product would never deliver (even at a meagre $17) and I’d have a ton of complaints, refunds and customer support to deal with.   So after writing the sales copy – I had to go back an amend my ebook to make sure the two were pretty consistent and I wasn’t misleading anybody.  More work when it was hard enough just getting started!

The perfect solution – do the sale copy first.

It sounds a bit back to front, a bit wrong — until you think about it for a moment.

Writing your sales copy forces you ask the right questions about what your visitors want.  What benefits do they need to see and experience to buy your product?  What objections do you need to overcome in your sales copy to make this a success.  When you construct a sales page.  When your write sales copy you focus your writing on the solutions that will trigger your readers hot buttons and get them to whip out their wallet in an instant.

Essentially – the sales copy outlines the perfect product for your customers (and not some information you rambled on about for 30 pages and thought might be useful).

Write the sales page first and when you create your product – you have an agenda all outlined for you.  The problem you wish to solve has been clearly laid out and the expectations your product has to meet are plain for you to see.   Your ebook has a clear path, the writer a clear goal and the end result — meets expectations, does exactly what the sales page says and customer support is minimal (apart from the glowing testimonials of course).

Another good reason to do the sales copy first – it’s often the bit that everyone else procrastinates over – get it done and you’re half way there.

Good luck writing that sales copy… for squeeze pages, for products, for anyone who hires you.